Artificial Intelligence (AI) is reshaping higher education through tools that enhance teaching, learning, and research. Yet, adoption among faculty remains inconsistent, often hindered by ethical concerns, limited confidence, and uncertainty about educational value.
Supporting faculty adoption requires collaborative practices that not only build competence but also align with the Technology Acceptance Model (TAM) and international ethical standards. UNESCO’s five-part framework for AI competence, which emphasizes human-centered, ethical, and pedagogically sound use, offers a foundation for such alignment.
Understanding which collaborative approaches best support ethical and motivated AI adoption is essential to ensuring responsible and sustained innovation in higher education.
Foundations of AI Competency: UNESCO’s Five Aspects
Before faculty can confidently adopt AI tools in higher education, it’s important to start with a strong foundation in AI literacy and competency. UNESCO’s AI Competency Framework for Teachers outlines five key areas that help educators think critically about AI in ethical, human-centered, and instructionally meaningful ways. These aspects not only support individual growth but also provide a solid starting point for institutions working to align AI use with core educational values.
1. Human-Centered Approach
A human-centered mindset places educators and learners at the core of any AI enhanced experience. Educators remain the key decision-makers, shaping both how they engage with AI and how they interpret its outputs. This mindset invites thoughtful reflection on the role of AI in education, with particular attention to protecting human rights, preserving individual agency, and promoting overall well-being (Miao & Cukurova, 2024). It also connects with the Human AI Human (HAIH) model discussed in one of my earlier articles, which emphasizes using AI to enhance—rather than replace—human judgment and connection.
2. Ethical Use
Ethical AI use calls educators to actively consider equity, bias, data privacy, and responsible design when engaging with AI tools. As AI technologies continue to advance, it’s important for educators to grow in their ability to question fairness, transparency, and accountability. Developing competency in AI ethics helps faculty assess tools before bringing them into the classroom, safeguard student data, and demonstrate responsible digital practices (Miao & Cukurova, 2024). It also involves recognizing how institutional policies and international ethical standards shape the use of AI in education.
3. AI Foundations and Applications
To make informed decisions about AI integration, educators must have a baseline understanding of how AI works and what it can (and cannot) do. This includes familiarity with the many different types of AI, how AI works, and their practical applications. Foundational knowledge helps faculty assess which tools meet specific teaching needs and how to use them safely and effectively. Over time, this knowledge supports creative adaptation of AI tools for student-centered learning environments, ensuring alignment with instructional goals and ethical practices (Miao & Cukurova, 2024).
4. AI Pedagogy
Bringing AI into instruction isn’t just about knowing how to use the tools, it’s about making thoughtful decisions rooted in sound pedagogy. AI pedagogy encourages educators to consider how AI can enhance instruction, support social emotional learning, and create more inclusive learning environments (Miao & Cukurova, 2024). It challenges faculty to evaluate when and how to use AI in ways that align with their teaching values while also giving them space to explore new strategies that fit the needs of their students and course goals.
5. Professional Development
AI for professional development emphasizes lifelong learning and collaboration. As AI rapidly evolves, educators must remain adaptable and open to continuous growth. This involves using AI to identify areas for growth and to spark ongoing motivation for learning and collaborating with others (Miao & Cukurova, 2024). Institutions can support this by creating formal and informal opportunities for faculty to explore AI tools in guided, low-pressure environments that encourage experimentation and reflection.
Building Toward AI Competency
Developing AI competency requires intentional practice, reflection, and a willingness to grow. Educators bring varied levels of experience and understanding to the table—some may be familiar with basic AI tools but lack deeper insight into their ethical use, while others may resist AI entirely due to uncertainty, fear of diminished engagement, or concerns about its impact on traditional learning. These reactions aren’t new. Education has long wrestled with the adoption of emerging technologies.
For example, educators initially resisted calculators in math classrooms, as well as expressed skepticism about social media’s place in learning. Even Socrates feared that written text would undermine foundational educational practice for memorization (Kim et al., 2025).
Despite these concerns, education eventually adapts. AI represents the latest wave of innovation. Like the tools that came before it, its role in society is expanding, and education will continue learning how to integrate it meaningfully.
Instructional Technologists (IT) can play a key role in supporting this transition. The Technology Acceptance Model (TAM) offers a helpful framework for understanding faculty attitudes and hesitations toward AI (Scherer & Teo, 2019). Using this model, IT’s can gather insights into faculty perspectives and tailor guidance around specific AI tools and instructional needs. With time, support, and continued exposure, educators can grow in their AI competency and align their practice with the foundational aspects outlined in UNESCO’s framework.
What do TAM studies suggest about AI adoption in higher education?
TAM provides a valuable framework for understanding how and why educators adopt new technologies. At its core, TAM focuses on two key factors: perceived usefulness (PU) and perceived ease of use (PEOU) (Thompson, 2019). These factors shape an educator’s attitude toward technology (ATT) and their behavioral intention (BI) to use it. In other words, the more useful and easy to use a tool is perceived, the more likely educators are to adopt it in their teaching practice. TAM helps educators and Instructional Technologists assess whether a specific tool is worth investing in and guides how to effectively prepare faculty for its implementation.

Educator and Student Perceptions of AI
The historical resistance to new technologies in education, as mentioned earlier, provides important context. Education has often been slow to embrace innovation, yet over time, these tools eventually find meaningful roles in pedagogy. AI represents the latest development and, like its predecessors, is poised to continue shaping teaching and learning practices.
Generative AI is particularly notable due to its versatility and accessibility. It can support students in writing, brainstorming, coding, and receiving personalized feedback. When used effectively, it can promote student autonomy, creativity, and deeper engagement (Kim et al., 2025). However, as with all technologies, AI raises concerns—especially around ethical use and academic integrity. Students may misuse AI to produce inauthentic work, increasing the risk of academic dishonesty. Institutional policies and international frameworks, such as UNESCO’s AI Competency Framework, help address these concerns and guide responsible use.
It’s important to note that AI should be seen as a tool that complements and enhances human creativity and teaching, not as a replacement for educators. Faculty who understand this role are more likely to embrace AI and integrate it effectively.
A large study involving 982 students and 76 faculty members at a public U.S. university examined attitudes toward generative AI, with questions addressing ease of use (PEOU), ethical concerns, and its impact on learning (Kim et al., 2025). The results revealed that faculty and students shared similar views on AI integration. However, students reported feeling more comfortable with learning and exploring new tools, suggesting that student adoption may be easier to approach (Kim et al., 2025). The study also revealed significant differences based on gender and academic discipline—males in STEM fields were more likely to have positive attitudes toward AI than females in non-STEM majors (Kim et al., 2025). These findings highlight the importance of developing inclusive strategies to support all learners and educators in adopting AI.
Similar trends appear in other studies as well, where faculty report moderate to high acceptance of AI and express optimism about its role in education (Nevárez Montes & Elizondo-Garcia, 2025). However, their willingness to adopt these tools often depends on their confidence and understanding. When educators feel adequately prepared, they are more likely to engage with AI in meaningful and effective ways.
Aspects to Consider for AI Adoption in Higher Education
Many faculty recognize the potential benefits of AI in education. However, their willingness to incorporate these tools often depends on their confidence and familiarity with the technology (Kim et al., 2025). Intentional training and collaborative opportunities can help educators build both confidence and clarity in using AI tools. As educators engage in focused professional development, their perceptions of AI’s usefulness and ease of use tend to improve. This leads to more positive attitudes and a greater likelihood of adopting AI in their teaching.
In addition to training and collaboration, highlighting the practical benefits of AI can also boost motivation. AI can help personalize learning, provide intelligent tutoring, and streamline administrative tasks (Nevárez Montes & Elizondo-Garcia, 2025). These advantages not only support students but also improve faculty productivity.
While further research is needed, it is essential to consider the level and context in which AI is introduced. In advanced courses, such as upper-division computer science, AI tools can enhance learning without replacing essential skill development. In contrast, introducing AI too early in foundational courses may hinder students from building core competencies (Kim et al., 2025). This mirrors the common practice of delaying calculator use until students have mastered basic math skills.
In conclusion, current research suggests that both faculty and students are interested in exploring AI in education. With institutional support, clear guidelines, and ethical frameworks, this interest can lead to meaningful, responsible adoption that enhances learning while maintaining academic integrity and honesty.
Collaborative Practices That Foster AI Adoption
In a previous article, I shared how social and collaborative learning are effective methods for acquiring and retaining new information, particularly when it involves digital tools like AI. These approaches emphasize the importance of fostering a mindset of continuous learning. When educators consistently practice using AI and find ways to integrate it into their teaching, they gradually build confidence and improve their overall AI competency.
One of the best ways to support ongoing growth with AI tools is by participating in Professional Learning Communities (PLCs) or Professional Learning Networks (PLNs). These groups, whether formal or informal, give educators space to connect, share resources, and reflect on how AI is being used in their teaching. Collaboration like this not only supports adoption but also builds a deeper appreciation for the work happening across classrooms (Mohammed & Kinyo, 2020). The following practices offer a few ways educators can collaborate effectively in these supportive environments.
Modeling and Demonstration
Modeling is a very common practice and can be a powerful tool for helping educators understand how to use AI in their instruction. Whether through peer-led sessions, video tutorials, or recorded walkthroughs, observing how others integrate AI tools into lesson planning and classroom instruction can make the process much more approachable.
For example, here’s a video that demonstrates how to use an AI tool called Khanmigo AI, which supports lesson planning. Seeing others use these tools in real time provides both motivation and practical insight.
Training Workshops
Workshops are another valuable way to build confidence with AI tools, especially when they’re designed with flexibility in mind. Offering sessions in various formats, like in-person, hybrid, or on-demand recordings, helps meet educators where they are. A strong workshop might open with a quick demo or overview, then shift into collaborative time for discussion, questions, or hands-on exploration. This kind of structure gives space to see AI in action while also connecting it directly to one’s own instructional needs. When workshops feel relevant and practical, it’s easier to see where AI fits in the classroom.
Hands-On Guidance and Experimentation
Sometimes, the best way to learn a new digital tool is by simply experimenting with it and gaining hands-on experience. Understanding how AI works at a foundational level makes it easier for educators to adopt new AI tools and integrate them into their teaching. This process also helps improve their attitudes and behavioral intention in adopting AI, as their perceptions of the tool’s usefulness and ease of use become clearer. This hands-on approach can be further supported through sandbox environments, mentorship, and co-teaching sessions, allowing educators the freedom to explore AI tools without the pressure of getting everything perfect.
Using Technology Integration Models
To integrate AI tools meaningfully into pedagogy, it’s also helpful to lean on established technology integration frameworks. While I’ll explore these in more detail in a future article, two foundational models are worth briefly introducing here:
- TPACK – The Technological Pedagogical Content Knowledge (TPACK) framework highlights the intersection of content knowledge, pedagogical knowledge, and technological knowledge (West et al., 2018). For example, an educator teaching English Language Arts (content) might design objectives that align with student discussion and textual analysis (pedagogy). From there, the teacher can choose an AI tool (technology)—such as a chatbot for character analysis—that supports those learning outcomes. This intentional alignment helps ensure that AI use enhances, rather than distracts from, instruction.

- SAMR – The Substitution, Augmentation, Modification, and Redefinition (SAMR) model helps educators consider how technology changes the task itself (West et al., 2018). AI tools can substitute a traditional method (e.g., generating feedback instead of peer review), augment or improve an existing process, modify the learning experience, or redefine what learning looks like entirely. Using SAMR, educators can evaluate whether an AI tool merely replaces a current activity or enables deeper engagement and skill-building.
Conclusion
In conclusion, AI holds significant potential to transform higher education, but its successful adoption by faculty requires careful consideration of both ethical practices and instructional needs. By fostering AI competency through frameworks like UNESCO’s AI Competency Framework, educators can align their practices with ethical standards and pedagogical goals. Collaborative strategies, including hands-on experimentation, mentorship, and professional learning communities (PLCs), further support the integration of AI into teaching. These approaches not only build practical skills but also promote a deeper understanding of AI tools, which can positively influence educators’ perceived usefulness and ease of use of these technologies. As familiarity and confidence grow, so too does a more favorable attitude toward AI adoption and a stronger behavioral intention to integrate it into teaching. As AI tools continue to evolve, ongoing professional development and the use of established technology integration models such as TPACK and SAMR will help educators meaningfully incorporate AI in ways that enhance learning and preserve academic integrity. Ultimately, when supported by institutional frameworks and collaborative environments, educators will be empowered to use AI tools effectively, creating a more innovative, inclusive, and ethically grounded educational experience for students.
References
Kim, J., Klopfer, M., Grohs, J. R., Eldardiry, H., Weichert, J., Cox, L. A., & Pike, D. (2025). Examining Faculty and Student Perceptions of Generative AI in University Courses. Innovative Higher Education. https://doi.org/10.1007/s10755-024-09774-w
Miao, F., & Cukurova, M. (2024). AI competency framework for teachers—UNESCO Digital Library. UNESCO. https://unesdoc.unesco.org/ark:/48223/pf0000391104
Mohammed, S., & Kinyo, L. (2020). CONSTRUCTIVIST THEORY AS A FOUNDATION FOR THE UTILIZATION OF DIGITAL TECHNOLOGY IN THE LIFELONG LEARNING PROCESS. Turkish Online Journal of Distance Education, 90–109. https://doi.org/10.17718/tojde.803364
Nevárez Montes, J., & Elizondo-Garcia, J. (2025). Faculty acceptance and use of generative artificial intelligence in their practice. Frontiers in Education, 10, 1427450. https://doi.org/10.3389/feduc.2025.1427450
Scherer, R., & Teo, T. (2019). Unpacking teachers’ intentions to integrate technology: A meta-analysis. Educational Research Review, 27, 90–109. https://doi.org/10.1016/j.edurev.2019.03.001
Thompson, P. (2019). Foundations of Educational Technology. Oklahoma State University Libraries. https://doi.org/10.22488/okstate.19.000002
West, R. E. et al. (2018). Foundations of Learning and Instructional Design Technology. https://edtechbooks.s3.us-west-2.amazonaws.com/pdfs/3/_3.pdf













