In American culture, football reigns supreme as the most watched and beloved sport, captivating audiences with dazzling plays, flashy moves, breathtaking catches, and game-changing defensive highlights. This excitement inspires countless young athletes to compete, yet the violent nature of tackle football, with its high-impact collisions, has long excluded many from safely participating. Flag football, which emerged as a recreational game for American soldiers during World War II, offers a compelling alternative: it preserves the strategic and athletic essence of football without the physical toll, opening the door for more players to participate (Flag Football: Olympic History, n.d.). Over decades, its popularity has surged, becoming a staple for youth athletes and eventually earning a spot in the 2028 Summer Olympics, signaling its rise as a global phenomenon (PlayLikeaGirlHub, 2024).
Among those embracing this shift are young girls eager to compete, and this surge in popularity presents new opportunities. Yet, football’s deeply entrenched “masculine” identity has historically pushed girls to the sidelines, limiting their access to teams, resources, and recognition. In recent years, this narrative has begun to change as advocates, including the NFL, leverage digital platforms to spotlight girls’ flag football, building visibility and momentum for the sport. Digital tools — such as social media campaigns, email outreach, online petitions, and community engagement platforms — have become powerful avenues for driving change. To sustain this growth, educators can equip young female athletes with digital literacy skills, empowering them to use these tools to advocate for social change, including the expansion and growth for girls’ flag football.
Gender Equity and the Rise of Girls’ Flag Football
Gender Equity in Sports
Gender equity has been a longstanding issue, with women historically facing obstacles in relationships, careers, education, and athletic opportunities. While Title IX was enacted in 1972 to ensure equal educational opportunities, it became a pivotal force in expanding access to sanctioned sports for women (Senne, 2016). Despite this progress, societal norms continue to cast women as fragile, less capable, and passive, reinforcing stereotypes that hinder their full participation in athletics.
Sports, particularly American football, have traditionally been viewed as a masculine entity, with women seen as intruding on male boundaries (Senne, 2016). This perception ultimately places female sports as secondary to male sports and significantly impacts equity issues such as media coverage, leading to fewer sponsorships and lower pay scales for female athletes compared to their male counterparts. Limited media visibility not only affects professional athletes but also diminishes opportunities for young girls to be inspired and encouraged to pursue certain sports.
For girls aspiring to play football, these barriers can be particularly discouraging. This cultural bias, known as gender marking, reinforces the idea that male sports are the default, which also perpetuates feelings of exclusion (Senne, 2016). In co-ed flag football, girls often report being sidelined, with boys dominating key positions like quarterback and receiver. This dynamic leaves female athletes feeling overlooked and disheartened, reinforcing societal expectations rather than challenging them (Kahan, 2008).
To address these inequities, separating boys’ and girls’ teams has emerged as a necessary step to create supportive environments where female athletes can build confidence and thrive. By establishing dedicated opportunities for girls to play flag football, educators and advocates can foster an inclusive space where young athletes feel valued, empowered, and connected to one of America’s most popular and beloved sports. Additionally, leveraging digital tools to market the game and raise awareness can help increase its visibility and engagement. This approach not only sparks interest in the sport but also challenges gender stereotypes and supports long-term equity in athletics.
The Rise of Girls’ Flag Football
Over the decade, flag football has rapidly become one of the fastest-growing sports for women and girls. Across the U.S., girls-only recreational leagues have been established in most cities and suburbs, and the sport has been sanctioned in select high schools (PlayLikeaGirlHub, 2024). This growth is a promising sign, creating new pathways for young female athletes to develop their skills while challenging traditional gender norms in sports.
A key driver of this rise has been the NFL, which has played a significant role in promoting girls’ flag football. From 2019 to 2023, female participation increased by 63% (Nutter, 2024). By late 2024, over 40% of youth flag football players in the U.S. were girls, reflecting a shift toward more inclusive participation (PlayLikeaGirlHub, 2024). High-profile digital campaigns, including this Super Bowl LIX ad, have further amplified the movement, inspiring countless young athletes and bringing national attention to the sport.
The inclusion of flag football for both men and women in the 2028 Summer Olympics is another significant milestone for the sport (PlayLikeaGirlHub, 2024). This recognition is expected to fuel further growth, potentially leading to flag football becoming a sanctioned high school sport in all states. The expansion also offers exciting prospects for athletes to develop their skills beyond high school, such as the rise of professional women’s flag football leagues and sanctioned collegiate competition. Professional leagues like the Women’s Flag Football League (WFFL) and Pro Flag Football, along with collegiate organizations like the NAIA and NCAA, are working toward broader recognition and sanctioning (Nutter, 2024).
The growing momentum behind girls’ flag football is about more than just expanding athletic opportunities; it’s a cultural shift in the making. With ongoing support from organizations like the NFL and the Olympic Committee, girls are being empowered to break down barriers, redefine what it means to be an athlete, and change the way we think about women in sports. This movement isn’t just shaping the future of football; it’s a powerful reminder of how digital advocacy can drive meaningful social change.
Digital Advocacy to Grow Girls’ Flag Football
Tech-Driven Advocacy
Traditional advocacy methods like newspaper, radio, and television campaigns have faded in effectiveness, often yielding low response rates and wasted resources (Minoi et al., 2024). In today’s digital landscape, emerging technologies offer a more powerful approach to fuel social movements, including the push for girls’ flag football. Digital advocacy taps the internet’s reach to connect people instantly, spreading messages around the globe. Platforms like X, YouTube, Instagram, and Facebook enable hashtag-driven campaigns—such as #GirlsFlagNow—where advocates share stories, unite supporters, and spark conversations (Minoi et al., 2024).
Beyond social media, tools like infographics, videos, and online petitions amplify visibility and encourage immediate action, from signing up to joining the cause. These resources break down access barriers, empowering young girls not just to play flag football but to champion its growth. This digital space fosters an open environment, connecting isolated advocates and building momentum for broader acceptance of the sport in schools and communities.
Data Analytics to Enhance Digital Advocacy
Understanding data analysis can enhance digital advocacy by refining strategies and maximizing campaign impact. Data-driven approaches enable advocates to tailor messages for specific audiences, increasing engagement and effectiveness. Analytics reveal which platforms, content types, and messaging styles resonate most with supporters, streamlining outreach efforts. Through data mining frameworks, advocates can identify patterns and trends to inform decision-making (Minoi et al., 2024). For instance, analyzing social media metrics, such as engagement rates, user behaviors, and demographics, can reveal how to best reach school boards or inspire young athletes for girls’ flag football.
Another key factor is public opinion. The “spiral of silence” theory suggests that people are less likely to voice their opinions if they feel they are in the minority (Minoi et al., 2024). While this presents challenges in online spaces, it also offers an opportunity. Data can be used to create a more inclusive and welcoming environment, shifting conversations to prioritize equity and making individuals feel more comfortable expressing their views. By understanding how people engage with content and whether they feel empowered to share their opinions, advocates can better gauge the effectiveness of their digital advocacy efforts.
By using data to analyze trends, measure impact, and predict outcomes, advocates can continuously refine their approach to driving social change. This data-driven insight helps maintain a strong connection with the audience, enabling adjustments that make campaigns for girls’ flag football more impactful and effective.
As outlined in my other article on Data and Logic in Digital Literacy, digital literacy skills, such as the ability to understand and use data effectively, are crucial for becoming stronger decision-makers. These skills are especially relevant for youth advocates who are striving to promote social change, such as expanding opportunities for girls in sports. The intersection of digital literacy and data analytics not only strengthens individual campaigns but also empowers young athletes and advocates to make informed decisions about the future of girls’ flag football.
Teaching Digital Tools for Advocacy
Building a Digital Literacy Foundation
A strong foundation in digital literacy is vital for both students and young athletes to effectively advocate for social change. As noted earlier, digital tools empower individuals to spread messages, influence opinions, and rally support for causes like girls’ flag football. But success isn’t just about having basic internet skills—it’s about using technology responsibly, strategically, and ethically. Educators play a key role in teaching students how to leverage these tools for real-world advocacy, ensuring they can create meaningful change with confidence and integrity.
Applying Digital Literacy to Advocacy
Teaching digital literacy goes beyond simply mastering tools; it’s about using them to drive change. Educators can equip students and young athletes with the practical skills needed for effective advocacy in today’s digital world.
- Graphic Design: Tools like Canva allow students to craft striking visuals, such as posters or infographics, to boost awareness. For example, a young athlete might design a vibrant infographic showcasing flag football’s accessibility, sharing it online or presenting it to school officials to ignite interest and support.

- Content Creation: Platforms like WeVideo enable students to tell compelling stories through video. A clip of girls excelling in flag football, paired with a narrative challenging stereotypes, can make a persuasive case for the sport’s growth.
- Social Media Management: Mastery of social media platforms lets students reach wide audiences strategically. Posting highlights on Instagram or launching a #GirlsFlagNow campaign on X can connect young athletes with peers, parents, and decision-makers, amplifying their movement.
Beyond these skills, educators must embed digital citizenship into social media training, teaching students and athletes to manage content ethically. As digital engagement deepens, it’s essential to understand how to navigate online communities, spot bias, and to communicate responsibly. My articles on Digital Citizenship and Ethics highlight these principles, ensuring advocacy remains effective and practiced with integrity.
Hobbs’ Model for Digital Advocacy
Educators can guide students and athletes in merging digital literacy with advocacy through Hobbs’ model, which outlines five competencies for media engagement (Sanfelici & Bilotti, 2022):

- Access: Students learn to select and use tools skillfully, sharing accurate, relevant information. For instance, choosing X to post flag football stats ensures the message reaches the right audience effectively.
- Analyze and Evaluate: They critically assess content, questioning biases in girls’ sports media to ensure advocacy rests on solid evidence.
- Create: Athletes produce tailored content, like a captivating flag football video, to engage audiences and advance their goals.
- Reflect: Ethical reflection shapes their messaging, aligning it with honest, respectful digital conduct rooted in their experiences.
- Act: They advocate individually or in teams by sharing knowledge and addressing issues like gender equity in sports. A collaborative #GirlsFlagNow campaign, for example, could spread from local schools to national platforms, amplifying the cause.
Hobbs highlights how these competencies create a “spiral of empowerment,” promoting active participation in lifelong learning through both creating and consuming messages (Sanfelici & Bilotti, 2022). This approach, grounded in constructivist principles, emphasizes hands-on application. By integrating these skills, educators empower students and athletes to become skilled digital creators and advocates, amplifying causes like girls’ flag football and extending their impact.
Conclusion
The rise of girls’ flag football marks a cultural shift toward greater gender equity in sports, breaking down long-standing stereotypes and creating new opportunities for female athletes. With digital advocacy amplifying the movement, young athletes and their supporters can use social media, data analytics, and content creation to spark real change. Teaching students’ digital literacy equips them to share their stories, rally their communities, and push for more recognition and resources for girls’ flag football. The support of the NFL and the sport’s inclusion in the 2028 Olympics signal a bright future, but lasting progress will depend on continued advocacy and education. By helping students harness technology for activism, educators can empower the next generation of athletes to shape the future of sports by keeping equity, inclusion, and opportunity at the heart of the movement. As girls’ flag football continues to gain momentum and global recognition, it stands as a powerful reminder that when passion meets purpose, the possibilities for change are endless.
Reference
Flag Football: Olympic History. (n.d.). Olympics.com. Retrieved March 9, 2025, from https://www.olympics.com/en/sports/flag-football/
Kahan, D. (2008). Modifying Flag Football for Gender Equitable Engagement in Secondary Schools. Physical Educator, 65(2), 100–112.
Minoi, J.-L., Suleiman, N., & Purnomo, R. A. (2024). Digital Advocacy Strategies with Data Analytics Framework: A Case Study for Effective Campaigns. Journal of Advanced Research in Applied Sciences and Engineering Technology, 54(2), Article 2. https://doi.org/10.37934/araset.54.2.157171
Nutter, O. (2024, November 4). Flagging Down the Future: Why It’s Time to Invest in Women’s Flag Football. Athletic Directors 411. https://athleticdirectors.industry411.com/why-its-time-to-invest-in-womens-flag-football/
PlayLikeaGirlHub. (2024, November 25). Flag Football: A Game Changer for Women and Girls. Play Like a Girl. https://iplaylikeagirl.org/stories/flag-football-a-game-changer-for-women-and-girls/
Sanfelici, M., & Bilotti, A. (2022). Teaching Social Advocacy in the Digital Era: An Experimental Project. Italian Journal of Sociology of Education, 14(02/2022), 227–245. https://doi.org/10.14658/pupj-ijse-2022-1-13
Senne, Joshua A. (2016, February 26). Examination of Gender Equity and Female Participation in Sport. The Sport Journal. https://thesportjournal.org/article/examination-of-gender-equity-and-female-participation-in-sport/